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In the mid-nineties Global Stickers became very popular, and were particularly popular in the Northeast. They were shown off on car bumpers and said things like ME (for Maine, not the self absorbed world, no pun intended) and WEQX, a small radio station out of Vermont, just across the border from Betterbee. We always liked the latter, because EQX is one of the last independently owned and operated radio stations left in the country.
Those memories and realities inspired our global bumper sticker design for the beekeeping community. Beekeepers are a sort of defiant, independent, type of folk and this bumper sticker calls it out with pride.